For decades, open houses were a standard part of real estate marketing. Agents would set up signs, welcome weekend visitors, and hope the right buyer would walk through the door.

But today, the market has changed—and so have buyers.

In Edmonton and across Canada, more than 95 percent of buyers begin their home search online. That means the first impression doesn’t happen at an open house anymore. It happens on a screen. If your home doesn’t capture attention online, buyers are unlikely to schedule a showing at all.

So what does that mean for open houses?

They still have some value in certain situations. If you’re selling a unique property or want to create buzz around a brand-new listing, an open house can help. But in most cases, open houses bring in curious neighbors, weekend browsers, or people who are just starting their home search. These visitors often aren’t ready to buy.

If you want to sell efficiently, it’s time to shift focus.

What Actually Works Today

Today’s buyers want a digital-first experience. They’re scrolling listings, watching video tours, and shortlisting homes before they ever step inside.

That’s why I use a modern marketing strategy that includes:

• Professional photography and video tours that highlight your home’s best features

• Targeted social media ads that reach buyers who are actively looking

• Instagram Reels and YouTube Shorts that showcase lifestyle appeal

• Virtual tours and interactive floor plans for convenient online viewing

• Lead tracking and performance analytics to measure what’s working

This approach helps your home stand out in a crowded market and gets it in front of serious buyers faster.

Private Showings and Agent Networks

Another highly effective tool is agent-to-agent networking. I share my listings with a trusted network of local REALTORS®, investor groups, and relocation contacts. These are professionals already working with motivated, pre-qualified buyers.

Private showings also give sellers more control. You can schedule showings at convenient times, limit foot traffic, and receive real-time feedback from agents. It’s safer, more efficient, and often more productive than an open house.

The Takeaway

Open houses are not completely outdated, but they are no longer the most effective way to sell a home.

If you want results, you need a strategy that meets buyers where they are—online.

If you’re planning to list your home in Edmonton or the surrounding area, I’d love to show you how we can market it strategically, not just traditionally. Let’s make it Your Smoothest Move.

📲 Call or Text 780-721-5225
🌐 www.realestatebydawn.ca